M1 Investing Review: A Comprehensive Look at the Automated Investment Platform
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M1 Investing Review: A Comprehensive Look at the Automated Investment Platform

Looking to automate your investment strategy without sacrificing control over your portfolio? Here’s what you need to know about a platform that’s revolutionizing the way everyday investors manage their money.

In the ever-evolving world of personal finance, M1 Investing has emerged as a game-changer. This innovative platform combines the best of both worlds: the convenience of automated investing with the flexibility of personalized portfolio management. As more and more people seek efficient ways to grow their wealth, M1 Investing offers a unique solution that caters to both novice and experienced investors alike.

M1 Investing is not your typical robo-advisor. While it shares some similarities with other automated investment platforms, it stands out by offering a level of customization that’s hard to find elsewhere. The platform’s rise to prominence coincides with a growing trend in the financial industry – the democratization of investing. No longer are sophisticated investment strategies reserved for the wealthy elite; M1 makes them accessible to everyone.

The M1 Difference: Pies, Automation, and Flexibility

At the heart of M1 Investing’s appeal is its innovative “Pie” system. Think of your investment portfolio as a pie chart, where each slice represents a different asset or security. This visual approach makes it incredibly easy to understand and manage your investments, even if you’re new to the game.

But what really sets M1 apart is how it combines this intuitive interface with powerful automation tools. Once you’ve set up your ideal portfolio allocation, M1 takes care of the rest. It automatically rebalances your portfolio, ensuring that your investments always align with your chosen strategy. This hands-off approach is perfect for busy professionals who want to invest wisely but don’t have the time to constantly monitor and adjust their portfolios.

The platform’s use of fractional shares is another game-changer. This feature allows you to invest in high-priced stocks or ETFs with as little as $1. Gone are the days when you needed hundreds or thousands of dollars to buy a single share of your favorite company. With M1, you can build a diversified portfolio regardless of your account balance.

Customization is key in M1’s philosophy. While the platform offers expert-curated portfolios for those who prefer a more guided approach, it also gives you the freedom to create your own investment strategy from scratch. This level of flexibility is rare in the world of robo-advisors and is one of the reasons why M1 has gained such a loyal following.

Diving Deeper: How M1 Investing Works

Let’s take a closer look at how M1 Investing operates. The platform’s core feature, the Pie system, allows you to visualize your portfolio as a circular chart. Each slice of the pie represents a different investment, whether it’s a stock, ETF, or even another pie (yes, you can create pies within pies for more complex strategies).

Setting up your portfolio is a breeze. You can start with one of M1’s expert pies, which are pre-built portfolios designed to meet specific investment goals or risk tolerances. Or, if you’re feeling adventurous, you can build your own pie from scratch, choosing from thousands of stocks and ETFs.

Once your pie is set up, M1’s automation takes over. When you deposit money into your account, the platform automatically invests it according to your pie’s allocation. If one slice of your pie grows faster than others, M1 will rebalance your portfolio during the next trading window, selling overweight assets and buying underweight ones to maintain your desired allocation.

This automated rebalancing is a huge time-saver and helps maintain your investment strategy without constant manual adjustments. It’s like having a personal investment manager working for you 24/7, but without the hefty fees typically associated with such services.

M1 offers a variety of account types to suit different investment needs. You can open a standard taxable account, an Individual Retirement Account (IRA), or even a trust account. This flexibility allows you to use M1 for both short-term and long-term financial goals.

The Upsides: Why Investors Love M1

One of the most attractive features of M1 Investing is its commission-free trading model. In an era where every dollar counts, not having to pay fees for each trade can significantly boost your returns over time. This is especially beneficial for investors who like to make frequent adjustments to their portfolios or those who invest small amounts regularly.

The platform’s flexibility in portfolio creation is another major draw. Whether you’re a seasoned investor with a clear strategy in mind or a beginner looking for guidance, M1 has you covered. You can create multiple pies for different investment goals, mix and match expert pies with your own selections, or even replicate strategies of famous investors.

Automated investing and rebalancing are where M1 truly shines. Once you’ve set up your pie, you can sit back and let the platform do the heavy lifting. This set-it-and-forget-it approach is perfect for long-term investors who want to avoid the pitfalls of emotional decision-making in response to market fluctuations.

M1’s low account minimums make it accessible to a wide range of investors. You can start investing with as little as $100, making it an excellent option for those just beginning their investment journey. This low barrier to entry, combined with the ability to buy fractional shares, allows you to build a diversified portfolio from day one.

For those who prefer a more guided approach, M1 offers access to expert-curated portfolios. These pies are designed by financial professionals and cater to various investment strategies and risk tolerances. It’s like having a team of financial advisors at your fingertips, but without the high fees typically associated with such services.

The Downsides: Where M1 Falls Short

While M1 Investing offers a lot of advantages, it’s not without its limitations. One of the main drawbacks is the limited investment options compared to traditional brokers. While M1 offers a wide range of stocks and ETFs, it doesn’t support mutual funds, options, or cryptocurrencies. For investors looking for these types of assets, platforms like Moomoo might be a better fit, offering a wider range of investment options.

Another notable omission is the lack of tax-loss harvesting. This strategy, which involves selling losing investments to offset capital gains taxes, is a standard feature in many robo-advisors. Its absence in M1 could be a significant drawback for investors with large taxable accounts.

M1 also doesn’t offer access to human financial advisors. While the platform provides a wealth of educational resources, some investors might miss the personalized guidance that comes with traditional financial advisory services. If you’re looking for a more hands-on approach with human advisors, you might want to check out Betterment, which offers a mix of robo-advisory services and human guidance.

Lastly, M1’s limited trading windows (typically once or twice a day) might frustrate active traders. If you’re looking to capitalize on intraday price movements or execute trades at specific times, M1’s model might not be suitable for your needs.

Breaking Down the Costs: M1’s Fee Structure

One of M1 Investing’s most attractive features is its fee structure – or rather, the lack thereof. The platform offers commission-free trades and doesn’t charge any management fees for its basic service. This is a significant advantage over many traditional brokers and even some robo-advisors that charge fees based on your account balance.

However, it’s important to note that while M1 itself doesn’t charge fees, you may still incur costs associated with the ETFs in your portfolio. These funds typically have their own expense ratios, which are deducted from the fund’s returns.

For those looking for additional features, M1 offers a premium service called M1 Plus. For an annual fee, this service provides perks like a second daily trading window, lower margin rates, and cash-back rewards on an associated debit card. Whether this upgrade is worth it depends on your individual investing needs and habits.

When comparing M1’s fee structure to other robo-advisors, it’s clear that M1 offers excellent value. Many competitors charge annual management fees ranging from 0.25% to 0.50% of your account balance. Over time, these fees can significantly eat into your returns. Wealthfront, for example, charges a 0.25% annual fee, which can add up for larger portfolios.

It’s worth mentioning that M1 also offers margin loans, allowing you to borrow against your portfolio. While this can be a useful tool for experienced investors, it’s important to understand the risks and costs associated with margin trading before using this feature.

User Experience: Navigating the M1 Platform

M1 Investing prides itself on offering a user-friendly experience, and it largely delivers on this promise. The platform’s mobile app is sleek and intuitive, allowing you to manage your investments on the go. You can easily check your portfolio performance, make deposits, and even adjust your pie allocations with just a few taps.

The desktop platform is equally impressive, offering a more comprehensive view of your investments. The pie visualization makes it easy to understand your portfolio allocation at a glance, while detailed performance metrics help you track your progress towards your financial goals.

One area where M1 really shines is its educational resources. The platform offers a wealth of articles, videos, and tutorials covering everything from basic investing concepts to advanced portfolio strategies. This commitment to investor education is commendable and can be particularly valuable for those new to investing.

Customer support is an important consideration for any investment platform, and M1 offers several options. You can reach out via email or phone during business hours, and there’s also an extensive FAQ section on their website. While the lack of 24/7 support might be a drawback for some, the quality of assistance provided during business hours is generally high.

The Verdict: Is M1 Investing Right for You?

After diving deep into M1 Investing’s features, benefits, and limitations, it’s clear that this platform offers a unique and valuable service in the world of automated investing. Its innovative Pie system, combined with powerful automation tools and a high degree of customization, makes it an attractive option for a wide range of investors.

M1 Investing is particularly well-suited for long-term investors who want a hands-off approach to portfolio management without sacrificing control over their investment strategy. The platform’s commission-free model and low account minimums make it accessible to beginners, while its customization options and expert pies cater to more experienced investors.

However, it’s not the perfect solution for everyone. Active traders who want to execute frequent trades or those seeking a wider range of investment options might find M1’s offerings limited. Similarly, investors who prioritize tax-loss harvesting or access to human advisors might be better served by other platforms.

When comparing M1 to other robo-advisors, it’s clear that each platform has its strengths. Betterment, for instance, offers more comprehensive financial planning tools, while Magnifi leverages AI to provide personalized investment recommendations. Marcus Investing, backed by Goldman Sachs, might appeal to those looking for a more traditional banking experience alongside their investments.

Ultimately, the decision to use M1 Investing should be based on your personal financial goals, investment style, and comfort with technology. If you value automation, customization, and cost-effectiveness, M1 could be an excellent choice for building and managing your investment portfolio.

As with any financial decision, it’s crucial to do your own research and consider consulting with a financial advisor before committing to a new investment strategy or platform. The world of investing is complex and ever-changing, but with tools like M1 Investing, it’s becoming more accessible than ever for everyday investors to take control of their financial future.

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